Thursday, March 21, 2013

Wedding Industry- The Secrets They Don't Want You To Know



The wedding industry is a multibillion dollar industry. It expands with the economy from all different vendors, such as caters, photographers, bakers, florist, and so on. Take for instance these statics from ABC’S 20/20, “The average wedding costs around $27,000 according to theknot.com. In Los Angeles, it is $37,000, and $65,000 in New York City. It is no wonder the wedding industry is a $30 billion behemoth.” Ellen Terrell wrote a reference on wedding industry research that explains more of what this industry is.

                “It is an industry that is made up of multiple smaller enterprises like caters, wedding consultants, dresses, various beauty supplier (hair, makeup), photographers, favors/bridesmaids gifts, music, honey moon related etc. While the industry as a whole represents a lot of money, each of the component parts is much smaller… Many of the smaller components like caters, DJs, and photographers, wedding favors, invitations, etc. also do other events without necessarily breaking their business down into wedding versus non-wedding.”

However, I believe that a few vendors do break their business down into wedding versus non-wedding based off ABC’s 20/20, In Wedding Confidential: Industry Secrets, this is reported that event vendors are known to charge more for their service as soon as they hear the word “wedding”. My question is Why? It because vendors know that brides or grooms are willing to spend a little more cash to get what they want rather than what they can afford or need.  Do vendors think couples are venerable so they up the cost?

This is the video of The Wedding Confidential: Industry Secretes. In this video shows an experiment where a person is making phone calls about hiring a DJ vendor, making it seem like they are having a wedding. Another person will call the same vendor about the same dates and times, but instead of a wedding, it is for a birthday party. As a result from the video, there was a $700 difference, %46 percent from a wedding to a birthday party. I am astonished! As the video goes on, they will show you other examples of this phenomena. 



To Be Continued...

2 comments:

  1. This is interesting. It makes sense, though, that the vendors are trying to make a few more dollars on the prime events: weddings. I wonder, was this considered unethical in that investigation (I get the impression it was due to the title of the news program/special). Could there be a level of effort difference in how a DJ, for example, provides entertainment during a wedding vs. a party?

    And what does this say about the "industry" that is for weddings? It's all business, or so it seems. Are there any groups giving any "push back" to take weddings back from the capitalist endeavor they've become and to make them more spiritual/religious in nature?

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  2. Congratulations Nicole! I hope your wedding goes according to plan. I knew that weddings tend to run a bit pricy, but I had no idea they were averaging around $27,000. To me that seems absolutely outrageous but I understand that it is a very special day in a couples lives. I really like all the statistics you put in the post, it really emphasizes how expensive weddings are and how the industry is booming. The post is clearly organized and easy to follow along with. This post was a true eye opener and I now realize weddings are much more expensive than I ever thought.

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